Just like social media revolutionized the online marketing landscape, so too will the metaverse. Marketing and communications professionals need to pay attention to the metaverse because it’s the next frontier for online interaction. It’s the idea of taking information about things, locations, or historical events and actually locating that information out there in the world where it’s most relevant.” Augmented reality and virtual reality will be the ways you will see this information layer. During her talk she stated that, “The spatial internet is the culmination of everything that AR and VR is developing today. Leslie Shannon, Nokia’s Head of Trend Scouting, referred to the importance of the metaverse, or spatial internet, in a recent talk during the VRARA’s Global Summit.
with virtual reality) or interact with parts of it in their physical space with the help of augmented and mixed reality. Eventually, people will be able to enter the metaverse, completely virtually (i.e. The virtual world constantly grows and evolves based on the decisions and actions of the society within it. Today, the metaverse is a shared virtual space where people are represented by digital avatars (think Ready Player One). So what happens when the world becomes a billboard, robots have spatial reasoning and virtual assistants own the relationship with the consumer? If this question made you pause for a second, definitely read on. When it's complete, our physical reality will merge with the digital universe.” In other words, get ready to meet your digital twin, and the digital twin of your house, your country, your office, and even your life. In essence, “we are building a 1-to-1 map of almost unimaginable scope. In it, he describes how augmented reality will spark the next big tech platform. Wired’s Kevin Kelly wrote a cover story in 2019 titled “ Welcome to the Mirrorworld”.
More than just a term from a Neal Stephenson sci-fi novel, the metaverse is being built today.